The new Amy’s Organic Drive-Thru restaurant opened in Rohnert Park, California will make you change your perspective towards fast food.
Such is definitely a sign of the changing times. Although fast food companies and Pepsi can make fun of health-conscious eaters, the fact-of-the-matter is that making ‘food one’s medicine’ is a priority all people need to take more seriously.
“Everybody said we couldn’t do it,” says Andy Berliner who co-founded the company with his wife Rachel (and named it after their daughter). “But we set up a test kitchen in our warehouse space and we did it. We learned how to do it from scratch very quickly.”
The restaurant features an all-vegetarian menu like veggie burgers, salads, and even mac n' cheese in both regular and vegan flavors.
And even though more work will be required to keep the food fresh, the price is competitive to other establishments. Burgers will cost $2.99 (doubles will be $4.29), cheese pizzas will cost $5.89, burritos $4.69 and salads will range from $3.99 to $7.99.
Amy's Kitchen is known for their frozen foods such as their top seller frozen pizza.
As reported by ABC-7 News in the Bay area, the new Amy’s Restaurant has been completely packed with long lines in the dining area and in the drive-thru, and reported wait times of 15-20 minutes.
“The weather doesn’t always cooperate, so one of the most challenging parts of our business right now is the agricultural end,” disclosed Berliner, who has 50 people in the company working on finding just the right ingredients from farmers 18 months in advance.
“Consumers of all ages, but particularly millennials, are aware that what they eat affects their health, their wellbeing and how they feel,” Berliner says. “We’ve just reached a tipping point in a whole new level of interest in eating better.”
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